Your company's identity is the mental image held by the general public. That image is formed from impressions generated by exposure to a limitless variety of inputs, from your advertising, business card, letterhead, signage, vehicle graphics, product packaging and performance, to your store or office environment, employee's attitude, stock performance or product warranty support, just to name a few.

Every company will develop an identity over time, you can choose to control and direct its development or let it evolve by happenstance.

In order to make a positive impression, it is necessary to define and coordinate the verbal and visual message you send through an organized application procedure known as a Corporate Identity Program.

A well conceived and implemented identity program can be the edge that positions your company ahead of the competition.

Its equity grows over the years and at some point may be your company's most valuable asset.

If that statement seems far fetched just think of the lengths large corporations go to in order to protect an established brand or corporate name.

A Corporate Identity Program answers fundamental question such as:

• Are you using the right name?

• How should you graphically present image?

• How do you control your image's use?

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